After our real vs. fake Gucci bag comparison for Gucci Abbey Messenger bag in this ‘Ultimate Real vs. Fake Gucci Bag Guide’ series, we’ll look at another case study.
This is an interesting one. The Gucci Abbey was released more than a decade ago under Frida Giannini, while the bag we’ll discuss here was released under Alessandro Michele.
The Gucci Soho Disco bag was a sure hit. First released in 2012, and due to its massive popularity, the market is flooded by fakes. And by fakes, we mean even the super fakes!
For the untrained eye, this is not easy to spot. Let’s start with our comparison!
The bag on the left is an authentic Gucci Soho Disco bag, with the fake on the right. If you look at the GG interlocking logo, they appear to be the same.
However, if you look closely, you will see the inconsistency of the GG interlocking logo.
The points where the two G meet look shallow, and the stroke of the inverted G almost has no curve at all. (Yes, we watermarked already as we see the same photo being copied and posted in several pages online.)
If you look at the strap detail, you will see the clumsily done edging of the leather.
Zooming at the photo, the jagged edging looked more stark with the light-colored leather. The hardware looked extremely faded on the fake bag.
With the picture of the tassel below, you can see a lot of red flags on the fake one.
Similar to the strap buckle above, the one below has faded hardware instead of the gold-tone in an authentic Gucci Soho Disco bag.
The stitching and edging on the real bag were well-made, while you can see the bad edging job and the overlapping leather of the fake bag.
The tassels also looked wrinkly, like a paper quality to it. If you compare the black Gucci tags on both bags, you will see the difference in the font of the numbers (kindly refer to the anatomy of the Gucci logo font posted here).
The font of the “CCI” in GUCCI is not consistent with an authentic Gucci. Even how the QR codes look can help with the assessment.
The leather tag of the fake Gucci Soho Disco bag doesn’t look as good as the one from the fake Gucci Abbey Messenger bag. The embossing is off on all accounts.
If you flip the leather tag, you will also see that the font is not consistent with the serial number font of contemporary Gucci bags.
Both bags have the serial 308364 (which is the style number for a Gucci Soho Disco bag), with their complete serial as “308364 498879” for the authentic and “308364 9991” for the fake bag.
This case study comparison is an excellent guide if you were to decide in buying Gucci Soho Disco bag purses on eBay, Poshmark, Mercari, etc. If you are still unsure, you may likewise avail our authentication service, so we can do all the heavy-lifting for you and have the peace of mind before pulling the trigger on that bag.
Ready for another bag?
Then let’s proceed with this ‘Ultimate Real vs. Fake Gucci Bag Guide’ series comparing a fake and authentic: the ever-popular Gucci Dionysus bag.
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Jump to any section of this ‘Ultimate Real vs. Fake Gucci Bag Guide’ below: introduction | material | vintage serial number | rounded tag serial number | rectangular tag serial number | exterior | hardware | zipper | lining | seams | vintage gucci & gucci accessory collection | gucci outlet | gucci plus | case study 1: gucci abbey bag | case study 2 : gucci soho bag | case study 3 : gucci dionysus bag |